Overview
We modernized the end-to-end commerce journey and introduced AI-driven recommendations across PDP, PLP, and email.
Approach
- Behavioral segmentation and affinity modeling
- Real-time personalization widgets
- Checkout UX simplification (+wallets, address autocomplete)
- A/B testing program with experimentation guardrails
Outcomes
- +28% CVR, +35% AOV, -42% abandonment, +65% YoY revenue