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Marketing Strategy & Performance

Marketing That Prints Profit

Most marketing spend is wasted on impressions that don't convert. We build performance-driven strategies that turn every dollar into measurable revenue.

The Reality Check

The Marketing Black Hole

You're spending more on marketing every year.
Your team is busier than ever.
But revenue growth isn't keeping pace.

Half your marketing spend is wasted. You just don't know which half.

This isn't a new problem, but AI has changed what's possible. Companies that leverage AI for marketing personalization are seeing 20-30% improvements in marketing efficiency. Meanwhile, their competitors are still optimizing button colors and wondering why CAC keeps climbing.

We've seen marketing teams drowning in data but starving for insights. Agencies that optimize for their retainer, not your revenue. Attribution models so complex that no one trusts them. Creative briefs based on intuition, not evidence.

The brands winning at marketing aren't spending more. They're spending smarter.

They've stopped asking "How do we reach more people?" and started asking "How do we reach the right people with the right message at the right moment?"

Our Approach

Three Paths to Marketing Excellence

From audit to optimization to transformation, we make every marketing dollar work harder.

Marketing Audit

"Where is our marketing spend going?"

A comprehensive analysis of your marketing performance across all channels. We identify where you're wasting money, where you're under-investing, and the fastest paths to improved ROAS.

Know exactly where your marketing dollars are working, and where they're not.

Performance Optimization

"We know what's not working but need help fixing it."

We optimize your existing marketing operations: targeting, creative, conversion, and attribution. No new channels: just systematic improvement of what you already have.

15-40% improvement in ROAS within 90 days. Same spend, more revenue.

AI-Powered Transformation

"We want marketing that learns and improves automatically."

We implement AI-powered marketing systems: predictive customer analytics, dynamic personalization, automated campaign optimization, and real-time decision engines.

Marketing that gets smarter every day. Human creativity amplified by machine intelligence.

20-30%
ROAS Improvement
typical engagement
40%
CAC Reduction
through better targeting
3X
LTV/CAC Ratio
achieved for clients
90 days
Time to Results
for quick wins
Capabilities

What We Build

Production-grade solutions that deliver measurable business outcomes.

Performance Marketing

The Status Quo

Your paid campaigns are managed by algorithms you don't understand and agencies that optimize for spend, not results. CAC keeps climbing. ROAS keeps falling.

What We Build

Performance marketing strategies built on first-party data, AI-powered optimization, and relentless focus on revenue outcomes. We test everything, scale what works, and kill what doesn't.

The Impact

One B2B client reduced CAC by 45% while increasing lead quality. Same budget, 2X the pipeline.

Marketing Analytics

The Status Quo

You have dashboards everywhere but insights nowhere. Attribution is a black box. Your team debates data instead of acting on it.

What We Build

Marketing analytics infrastructure that connects spend to revenue. Real attribution. Real-time insights. Dashboards that tell you what to do, not just what happened.

The Impact

Clients gain visibility into true channel performance within 30 days. Decisions based on evidence, not opinion.

AI-Powered Personalization

The Status Quo

Everyone gets the same email. Every ad looks the same. Your 'personalization' is putting someone's first name in the subject line.

What We Build

Marketing systems that adapt to each customer: dynamic content, predictive next-best-action, and real-time personalization across every touchpoint.

The Impact

AI-personalized campaigns see 2-3X engagement rates. One retail client increased email revenue by 180% with dynamic content.

Trusted Results

What Our Clients Say

"Thank you for sharing consulting expertise on strategic M&A by a large retailer expanding online channels in new geography"

Jake Chen · McKinsey

"Consulting with Sterlites has been really helpful for CMS/Commerce Platforms. We will surely reach out again."

Nikhil · Simon-Kucher & Partners

"Leader in launching Walmart eCommerce platforms. World class expertise in OmniChannel Retailing"

Walmart Leadership · Walmart
Our Process

How We Work

A proven framework that takes you from idea to impact.

1

Audit

Week 1-2

We analyze your marketing performance across all channels: spend, targeting, creative, conversion, and attribution. Every inefficiency is quantified.

Channel Performance AnalysisAttribution AssessmentOpportunity Map
2

Strategize

Week 2-4

We build a performance marketing strategy that prioritizes quick wins while building toward sustainable competitive advantage.

Marketing StrategyBudget RecommendationsKPI Framework
3

Execute

Week 4-12

We implement optimizations, launch tests, and track results in real-time. Winning strategies are scaled; losing ones are cut.

Campaign OptimizationA/B TestingPerformance Reports
4

Learn

Ongoing

We continuously learn from performance data, refine targeting, and evolve strategy as markets and customers change.

Monthly ReviewsStrategy EvolutionCompetitive Intelligence
FAQ

Questions? Answered.

Ready to Turn Marketing Into Profit?

Stop wasting marketing spend. Let's find the 50% of your budget that's working and double down.