You're spending more on marketing every year.
Your team is busier than ever.
But revenue growth isn't keeping pace.
Half your marketing spend is wasted. You just don't know which half.
This isn't a new problem, but AI has changed what's possible. Companies that leverage AI for marketing personalization are seeing 20-30% improvements in marketing efficiency. Meanwhile, their competitors are still optimizing button colors and wondering why CAC keeps climbing.
We've seen marketing teams drowning in data but starving for insights. Agencies that optimize for their retainer, not your revenue. Attribution models so complex that no one trusts them. Creative briefs based on intuition, not evidence.
The brands winning at marketing aren't spending more. They're spending smarter.
They've stopped asking "How do we reach more people?" and started asking "How do we reach the right people with the right message at the right moment?"
From audit to optimization to transformation, we make every marketing dollar work harder.
A comprehensive analysis of your marketing performance across all channels. We identify where you're wasting money, where you're under-investing, and the fastest paths to improved ROAS.
Know exactly where your marketing dollars are working, and where they're not.
We optimize your existing marketing operations: targeting, creative, conversion, and attribution. No new channels: just systematic improvement of what you already have.
15-40% improvement in ROAS within 90 days. Same spend, more revenue.
We implement AI-powered marketing systems: predictive customer analytics, dynamic personalization, automated campaign optimization, and real-time decision engines.
Marketing that gets smarter every day. Human creativity amplified by machine intelligence.
Production-grade solutions that deliver measurable business outcomes.
Your paid campaigns are managed by algorithms you don't understand and agencies that optimize for spend, not results. CAC keeps climbing. ROAS keeps falling.
Performance marketing strategies built on first-party data, AI-powered optimization, and relentless focus on revenue outcomes. We test everything, scale what works, and kill what doesn't.
One B2B client reduced CAC by 45% while increasing lead quality. Same budget, 2X the pipeline.
You have dashboards everywhere but insights nowhere. Attribution is a black box. Your team debates data instead of acting on it.
Marketing analytics infrastructure that connects spend to revenue. Real attribution. Real-time insights. Dashboards that tell you what to do, not just what happened.
Clients gain visibility into true channel performance within 30 days. Decisions based on evidence, not opinion.
Everyone gets the same email. Every ad looks the same. Your 'personalization' is putting someone's first name in the subject line.
Marketing systems that adapt to each customer: dynamic content, predictive next-best-action, and real-time personalization across every touchpoint.
AI-personalized campaigns see 2-3X engagement rates. One retail client increased email revenue by 180% with dynamic content.
Thank you for sharing consulting expertise on strategic M&A by a large retailer expanding online channels in new geography
Jake Chen
McKinsey
Consulting with Sterlites has been really helpful for CMS/Commerce Platforms. We will surely reach out again.
Nikhil
Simon-Kucher & Partners
Leader in launching Walmart eCommerce platforms. World class expertise in OmniChannel Retailing
Walmart Leadership
Walmart
"Thank you for sharing consulting expertise on strategic M&A by a large retailer expanding online channels in new geography"
"Consulting with Sterlites has been really helpful for CMS/Commerce Platforms. We will surely reach out again."
"Leader in launching Walmart eCommerce platforms. World class expertise in OmniChannel Retailing"
A proven framework that takes you from idea to impact.
We analyze your marketing performance across all channels: spend, targeting, creative, conversion, and attribution. Every inefficiency is quantified.
We build a performance marketing strategy that prioritizes quick wins while building toward sustainable competitive advantage.
We implement optimizations, launch tests, and track results in real-time. Winning strategies are scaled; losing ones are cut.
We continuously learn from performance data, refine targeting, and evolve strategy as markets and customers change.